17th March 2020
Image credit: tomertu
Industry influencers have always carried clout but never more so than in today’s world of socially adept analysts, journalists and bloggers. Just some of the many benefits that come with following these thought leaders include staying on top of industry research and trends, and gaining insight into competitor activities. If your company is able to go beyond this though and actually engage and build relationships with these influencers, the benefits can pay dividends.
In the world of HR, we’re in no short supply of industry experts to follow and engage with. Do this well, and over time these people may even become advocates for your brand, retweeting your company blogs and articles to their tens of thousands of followers, many of whom will be your target customers.
The below list provides a round up of some of the top analysts in HR Tech but is by no means exhaustive (I was spoiled for choice so keep your eyes peeled for a sequel blog in the coming months). Happy following!
Bersin by Deloitte
One of the world's most well-known HR tech analysts, Josh describes himself as a corporate talent, HR and learning analyst. He is the founder of both Bersin by Deloitte and the hugely popular Bersin Academy.
Meghan is an HR Tech brand strategist, analyst, author and speaker. As Founder and CEO of TalentCulture and Founder of the #WorkTrends Community, she has worked with hundreds of HR and HR tech companies, from early-stage ventures to global brands.
H3 HR Advisors
Steve is co-Chair of the HR Technology Conference and co-creator of the very successful 'HR Happy Hour' - one of the industry's longest running and most downloaded podcasts, covering HR, Talent Management and Recruiting.
Ron has more than 30 years of experience in HCM technology as a practitioner, research analyst and consultant, and covers both the SME and enterprise markets for Gartner.
Stacey describes herself as a 'Life Long Learner'. She is VP of Research at Sierra Cedar and the driving force behind the Annual HR Systems Survey - the industry's longest running survey. Stacey also co-hosts HR Tech Weekly's 'One Step Closer' podcast with John Summer.
Dani is Co-Founder and Principal Analyst at Redthread Research. Her focus areas include organisational learning, change management, strategic direction, culture change, product development, user experience, evaluation and analysis, and consultation.
David is a Principal Analyst at Forrester Research. He is responsible for employee experience (EX) and workforce productivity, and is the lead author of Forrester's EX Index research. His passion and focus lies in helping companies to bring technology engagement and trust back to their workforce.
Independent HCM Analyst
As the founder of the HR Tech Conference and host of the popular video series 'Firing Line with Bill Kutik', Bill has long been referred to as "the father of HR Tech". He covers the entire HR tech spectrum but cites a special interest in talent management, employee experience, HCM and recruiting.
Madeline is another seasoned HR tech expert who prior to founding Aptitude Research, was a principal analyst at Brandon Hall Group, Aberdeen Group and Bersin by Deloitte. Her areas of focus include talent acquisition, employee engagement, talent management, and contingent workforce management.
Jim is a proven technology visionary as well as the CEO & Lead Analyst at Aragon. He is passionate about delivering 'visual research' that encompasses the Digital Workplace and has a particular focus on Collaboration, Learning and Talent Management software for the enterprise market.
Trish is Co-Founder and Principal Analyst at H3 HR Advisors. Alongside her co-host and fellow HR Tech influencer, Steve Boese, Trish runs the highly popular @HRHappyHour podcast - a long running internet radio show that covers all things HR and HCM.
Holger is VP and Principal Analyst for Constellation Research. He specialises in enterprise software trends, specialising in Next Generation Apps, Human Capital Management, and the Future of Work.
In his role as Director of Research at UK-based Fosway Group, David provides objective analysis of all things HR and HR Tech. His key areas of focus include HCM, Talent Management, Learning, and Performance Management.
Elizabeth is the Principal Analyst for HR Technology and Services at Nelson Hall. Her primary focus areas cover Human Resources, Procurement, Technology and Outsourcing solutions.
Brian is a seasoned IT market influencer, journalist and analyst. As Founder of advisory firm, Techventive, Brian specialises in guiding organisations through HR and ERP digital transformation projects.
Bersin by Deloitte
Erin is a senior research analyst at Bersin by Deloitte. She has previously worked as an HR tech analyst at Sierra-Cedar and before that, at Brandon Hall Group. In 2019, Erin was listed as a 'Top 100 HR tech influencer' by HRExaminer.
John is Principal Analyst for HRExaminer, an independent HR tech analyst firm covering the intersection of people, tech, and work. He co-hosts the popular HR Tech Weekly podcast with fellow analyst, Stacey Harris, and is also the host of HR Examiner's radio show, 'Executive Conversations'.
Phil has long been recognised as an authority on cloud computing via his work as a journalist, analyst, speaker and consultant. He writes about the transformation of 21st century business through digital technology and has a particular interest in the Future of Work.
Brandon Hall Group
David has been a research analyst in the human capital field since 2005, joining Brandon Hall Group in 2012 to concentrate on learning research. His research is specifically focused on how people learn and the role of emerging technologies, and he's a regular speaker at industry events around the world.
David is Founder and CEO of Fosway Group, Europe’s #1 HR analyst firm, where he leads on research, analysis and insight for next generation HR, talent and learning.
If your company is looking to engage with these key industry influencers, we’d love to help. Get in touch.
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