Why should HR tech startups choose a specialist PR partner?

The public relations industry is a saturated one. That gives you, the prospective client, an abundance of choice.

Spot the difference: media interview vs analyst briefing

What’s the difference between a media interview and an analyst briefing? It’s a question that clients have often asked me, and understandably so - the distinction isn’t always immediately clear

Five steps to (B2B) social success

Ask someone to name a company they think is making a success of social media and most will cite a well-known consumer brand or its famous figurehead